Acqua di Parma is a brand specializing in the sale of Italy perfumes. The task entrusted to funktional consisted in the creation of visual identification that would provide information about the company and its offer to as many consumers as possible. When developing the strategy, we prepared and implemented a consumer research methodology. We presented perfume samples and tested names. Upon analysis of results, we created visual identification. Then we prepared package designs and carried out a photo session. Our products reflect trends in the global perfume industry and meet customers’ expectations. The use of black and white stresses the elegance and style that characterize the target group of Acqua di Parma.
Our client came to us with a complex problem regarding the Maxi-Cosi brand. Cosmic chaos crept into its environment, which translated into the lack of brand awareness. In addition, the lack of emotional communication caused that Maxi-Cosi got lost among its competitors and did not raise the desired reception among its target group – demanding middle class. The strength of the Maxi-Cosi brand is primarily a modern and functional design of prams, which was not properly displayed on the website, which in itself also left much to be desired. All this disorder in the Maxi-Cosi required us to take thought-out actions based on our internal “Brand Growth” mission dedicated to large brands. We faced the challenge of developing a communication strategy that will be the foundation of the new branding. Refreshing and building a new image will make it possible to distinguish a brand on a competitive and demanding market. The fruit of our activities had to be a new website with solutions that will allow the user to easily get acquainted with the rich offer and learn as much as possible about the qualities and functionality of each product.
Patchi's mouthwatering chocolate features premium and all-natural ingredients, including the finest cocoa and fresh milk. The incredible packaging makes it even more irresistible. The company's chocolate menu features more than 50 varieties that incorporate roasted hazelnuts, pistachios, and almonds as well as orange peel and dried strawberry. The chocolate also comes in flavors like cheesecake, peanut butter, and cotton candy. They needed our help to make the brand more culturally relevant to contemporary consumers. The solution? Position Patchi as a gifting company -- the chocolatier that consumers go to for any and every occasion. In “Make happy.™” -- the brand's first national creative campaign in more than 20 years -- we celebrate the joy of gifting and the feeling of happiness that comes with bestowing a gift of Patchi chocolates to a friend or loved one.